Hawksland Associates Europoean based client – a company specialising in highly advanced aerospace and space composite aerostructures products, engaged Hawksland to help them develop their market strategy for their target markets.
Over a 2 month period, Hawksland conducted a series of comprehensive strategic business development and operational review workshops with the clients’ Senior Management Team. A bottom-up assessment of the client organisation was performed, assessing its current capabilities, capacitites, key technologies, qualifications, approvals and existing client portfolio. Further analysis of its current cost base and supply chains was also performed to provide the basis of developing the framework for the strategic business development workshops. Using latest market data and market intelligence resources, Hawksland’s extensive associate and client contact network, Hawksland were able to put together a comprehensive structured approach to creating a business development strategy for its client. Significantly, as a result of the workshop, the client was able to identify new niche, high margin markets and customers for its offerings.
Additional workshops were subsequently held with the client in assisting them:- develop the execution plan for each element of their new strategy; holding leadership development and coaching sessions with Senior Managers and creating estimating models for its Commercial Department. The client were also embarking on developing automated composite layup technologies in partnership with other OEM’s. Hawksland were invited to provide independent assessment on their Industry 4.0 concept.